MEDIA INFORMATION

 
 
 
COLLECTION NAME:
Ward Morgan Collection
Record
Identifier:
exws_WMorgan_b09e2682_02.tif
Title:
Flexible flashlight pointed toward an Atlas battery
Date:
1946-04-20
Description:
Advertising photograph showing one of the many uses for a Flexible flashlight (also referred to as a snake light) in use. View shows a specialty flashlight curled around a tube and directed downward into a battler under the hood of a vehicle. View includes parts of other internal components. According to a Kalamazoo Gazette article dated February 23, 2003, page 129, Flex-Lite opened in 1947 when Roger Becker, who owned the Aeromotive Co., patented the original flexible flashlight as a minor part of his business. By 2003, the flashlights were sold worldwide. The photograph was taken for Bahlam and Boyles Advertising Company.
Client:
Bahlam and Boyles Advertising
Photographer:
Morgan, Ward C., 1907-1997
Location:
Kalamazoo (Mich.)
Time Period:
1940 - 1949
Subject:
Advertising
Subject:
Flashlights
Subject:
Flex-Lite Inc.--Products
Subject:
Atlas Press Company--Products
Keywords:
Negatives; Products; Automobiles; Automobile equipment & supplies
Language:
eng
Source:
2682-02, Ward Morgan Collection, A-1755, B & W, 4"x 5" negative
Rights Statement:
https://rightsstate…
Rights Status:
In Copyright
Access Rights:
Digital reproduction published by Western Michigan University and made available for private study, scholarship or research use under applicable U.S. Law. Access to digital reproductions provided by the Zhang Legacy Collections Center, Western Michigan University.
Type:
Still Image
Publisher:
Western Michigan University
Collection:
Ward Morgan Collection
Relation:
7 photos in event - 2682
Digitization Date:
2025
Format:
image/tiff
iptc:
Xmp:

Flexible flashlight pointed toward an Atlas battery

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Flexible flashlight pointed toward an Atlas battery