Detail View: Ward Morgan Collection: Flexible flashlight pointed toward an Atlas battery
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Identifier:
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exws_WMorgan_b09e2682_02.tif
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Title:
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Flexible flashlight pointed toward an Atlas battery
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Date:
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1946-04-20
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Description:
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Advertising photograph showing one of the many uses for a Flexible flashlight (also referred to as a snake light) in use. View shows a specialty flashlight curled around a tube and directed downward into a battler under the hood of a vehicle. View includes parts of other internal components. According to a Kalamazoo Gazette article dated February 23, 2003, page 129, Flex-Lite opened in 1947 when Roger Becker, who owned the Aeromotive Co., patented the original flexible flashlight as a minor part of his business. By 2003, the flashlights were sold worldwide. The photograph was taken for Bahlam and Boyles Advertising Company.
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Client:
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Bahlam and Boyles Advertising
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Photographer:
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Morgan, Ward C., 1907-1997
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Location:
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Kalamazoo (Mich.)
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Time Period:
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1940 - 1949
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Subject:
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Advertising
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Subject:
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Flashlights
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Subject:
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Flex-Lite Inc.--Products
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Subject:
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Atlas Press Company--Products
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Keywords:
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Negatives; Products; Automobiles; Automobile equipment & supplies
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Language:
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eng
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Source:
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2682-02, Ward Morgan Collection, A-1755, B & W, 4"x 5" negative
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Rights Statement:
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https://rightsstatements.org/vocab/InC/1.0/
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Rights Status:
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In Copyright
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Access Rights:
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Digital reproduction published by Western Michigan University and made available for private study, scholarship or research use under applicable U.S. Law. Access to digital reproductions provided by the Zhang Legacy Collections Center, Western Michigan University.
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Type:
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Still Image
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Publisher:
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Western Michigan University
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Collection:
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Ward Morgan Collection
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Relation:
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7 photos in event - 2682
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Digitization Date:
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2025
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